Notes from
the build floor.
I'm Florent. I design and build websites for restaurants and small businesses, and I write down what actually works — pricing, speed, SEO, chatbots, and real client builds. No fluff, no recycled listicles.
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The 3-Second Rule: Why Website Speed Decides Whether Customers Stay
More than half of mobile visitors abandon a site that takes longer than three seconds to load. Here's what actually slows sites down — and the fixes that matter.
Speed & SEO -
What I Learned Building a 24/7 AI Chatbot for a Small Business Website
Knowledge base first, AI second, human escape hatch always. Lessons from shipping a real chatbot — including the mistakes I'd skip next time.
AI & Automation -
Case Study: Building a Streetwear Storefront for a Small Brand
Brief to build: how UnfiltteredThreads got a typography-led storefront that loads fast and sounds like the brand, not like a template.
Case Study -
The Restaurant Website Checklist: 12 Things Customers Expect in 2026
Menu as real text, one-tap call, visible hours, no PDFs. The twelve fixes that turn a brochure site into a table-filling machine.
Restaurants -
How Much Does a Website Cost in 2026? Honest Numbers for Small Businesses
From free site builders to five-figure agency builds: what you're actually paying for, what drives the price, and when cheap gets expensive.
Pricing