About
The person behind the log
I'm Florent. By day I design and build websites for restaurants and small businesses through my studio, Nexa Dev Studio. This blog is where I write down what I learn on the job — the honest version, including the parts that didn't work.
Most web design content online is written to rank, not to help. It's listicles padded to a thousand words by people who have never shipped a client site. I wanted the opposite: short, specific notes from real builds, with real numbers where I have them and a clear "I don't know" where I don't.
What I write about
- Pricing and process — what websites actually cost, and what you're paying for.
- Restaurant and hospitality web — the niche where I do most of my work.
- E-commerce for small brands — storefront builds like UnfiltteredThreads.
- AI and automation — chatbots, workflows, and where they genuinely help small teams.
- Speed and SEO — the boring fundamentals that decide whether a site gets found and keeps visitors.
Full disclosure
The projects I reference on this blog — like Blue Stallion Bistro and UnfiltteredThreads — are real client builds by my studio. When I link to them or to Nexa Dev Studio's own site, it's because that's where the work lives, not because a post needs padding. Every opinion here is mine; where a claim is secondhand, I say so.
If something here helps you, or you disagree with it, my studio's contact details are on the Nexa Dev Studio site — I read everything.